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Task 3: Case Study: The Bottle Swap

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Located at North East England, t he Bottle Swap is a start-up company that advocates environmental protection and waste reduction. Cooperating with the UK government’s 25 Year Environment Plan, ( Department for Environment For Food & Rural Affairs, 2018) , t he Bottle Swap provides a range of cleaning products which are eco logical and recyclable, showing it being committed to promoting the concept of zero waste. Before formulating the marketing strategies for The Bottle Swap, our film organized an interview with the owner for discussing the brand ’s current situation and summarized the below details. The Bottle Swap is a newly start-up company in the industry and with small-scale size. The founder hopes that her business will have a sustainable development and be able to perform corporate responsibility on different aspects. Business growth and be profitable within a year. Reach the targeted conversion rate. Different from the general retailing model, t he Bottle Swap not onl...
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Task 2: Digital Marketing Environment

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  The current digital trends With e ver-changing new features and algorithms on social platforms, time has become an important cost of competition. Marketing consultants are the expertise who can help clients to keep abreast of market trends in order to tailor - made an efficient and beneficial promotion strategies. In response to the emergence of the pandemic, social distancing restrictions have increased the requirements for the use of social media. Take an example of YouTube, it has recorded 34.6B monthly visitors during 2019 to 2020. (see Figure 1) Lately, other than Vlog, tutorial videos on You-tube is also very attractive for its audience. (see Figure 2) Most of the product’s reviews in the form of tutorial videos are using influencer marketing strategies t hereby affecting the target audience’s buying decisions. Audiences tend to seek more information from their favorite influencer s and likely to have purchase action if , after viewing the video, audiences beli...
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